Principles and practice of marketing /

by Jobber, David Published by : McGraw-Hill, (London ;) Physical details: xxx, 946 p. : ill. (some col.) . ISBN:9780077123307. Year: 2010 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
HF5415.J63 2010 (Browse shelf (Opens below)) C.1 Available 1451/11
Riara University Library
HF5415.J63 2010 (Browse shelf (Opens below)) C.2 Available 1452/11
Riara University Library
HF5415.J63 2010 (Browse shelf (Opens below)) C.3 Available 1450/11
Total holds: 0

Includes bibliographical references and index.

Fundamentals of modern marketing thought-- Marketing analysis-- Marketing mix decisions-- Competition and marketing-- Marketing implementation and application

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