Principles and practice of marketing / (Record no. 273)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01029pam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1598733 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140116120823.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 941006s1995 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 94040494 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077123307 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | e------ |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.J63 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jobber, David |
| 245 10 - TITLE STATEMENT | |
| Title | Principles and practice of marketing / |
| Statement of responsibility, etc | David Jobber. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London ; |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 946 p. : |
| Other physical details | ill. (some col.) . |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Fundamentals of modern marketing thought-- Marketing analysis-- Marketing mix decisions-- Competition and marketing-- Marketing implementation and application |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | Europe |
| General subdivision | Case studies. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Riara University Library | Riara University Library | 13/10/2011 | Purchase | 14 | 1 | HF5415.J63 2010 | 1451/11 | 30/04/2019 | 03/04/2019 | C.1 | 13/10/2011 | Book | |||||
| Riara University Library | Riara University Library | 13/10/2011 | Purchase | 7 | 1 | HF5415.J63 2010 | 1452/11 | 23/02/2016 | 08/02/2016 | C.2 | 13/10/2011 | Book | |||||
| Riara University Library | Riara University Library | 13/10/2011 | Purchase | 7 | 1 | HF5415.J63 2010 | 1450/11 | 20/01/2021 | 09/01/2020 | C.3 | 13/10/2011 | Book |