Principles and practice of marketing /
Jobber, David
Principles and practice of marketing / David Jobber. - London ; McGraw-Hill, 2010. - xxx, 946 p. : ill. (some col.) .
Includes bibliographical references and index.
Fundamentals of modern marketing thought-- Marketing analysis-- Marketing mix decisions-- Competition and marketing-- Marketing implementation and application
9780077123307
94040494
Marketing.
Marketing--Case studies.--Europe
HF5415.J63 2010
Principles and practice of marketing / David Jobber. - London ; McGraw-Hill, 2010. - xxx, 946 p. : ill. (some col.) .
Includes bibliographical references and index.
Fundamentals of modern marketing thought-- Marketing analysis-- Marketing mix decisions-- Competition and marketing-- Marketing implementation and application
9780077123307
94040494
Marketing.
Marketing--Case studies.--Europe
HF5415.J63 2010