Principles and practice of marketing /
Published by : McGraw-Hill, (London ;) Physical details: xxx, 946 p. : ill. (some col.) . ISBN:9780077123307. Year: 2010 Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library | HF5415.J63 2010 (Browse shelf (Opens below)) | C.1 | Available | 1451/11 | ||
| Riara University Library | HF5415.J63 2010 (Browse shelf (Opens below)) | C.2 | Available | 1452/11 | ||
| Riara University Library | HF5415.J63 2010 (Browse shelf (Opens below)) | C.3 | Available | 1450/11 |
Total holds: 0
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| HF5415.7.S56 2008 Designing and managing the supply chain : concepts, strategies, and case studies / | HF5415.7.S56 2008 Designing and managing the supply chain : concepts, strategies, and case studies / | HF5415.7.S56 2008 Designing and managing the supply chain : concepts, strategies, and case studies / | HF5415.J63 2010 Principles and practice of marketing / | HF5415.J63 2010 Principles and practice of marketing / | HF5415.J63 2010 Principles and practice of marketing / | HF5415.K63 1994 Principles of marketing / |
Includes bibliographical references and index.
Fundamentals of modern marketing thought-- Marketing analysis-- Marketing mix decisions-- Competition and marketing-- Marketing implementation and application
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