Strategic marketing planning /
Additional authors:
Wilson, Richard M. S
Series:
The Cranfield management research series
Published by :
Kogan Page,
(London :)
Physical details: xii, 625 p. : ill. ; 24 cm.
ISBN:0749407670 :.
Year: 1993
Online resources:
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.13.M369184 2003 (Browse shelf (Opens below)) | C.1 | Available | 7128/16 |
Total holds: 0
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HF5415.13.M369 1987 Basic marketing : | HF5415.13.M369 1992 The marketing planner / | HF5415.13.M369183 1989 Marketing plans :how to prepare them, how to use them / | HF5415.13.M369184 2003 Strategic marketing planning / | HF5415.13.M36919 1993 Retail marketing plans :how to prepare them, how to use them / | HF5415.13.S8774 2008 Strategic market creation :a new perspective on marketing and innovation management / | HF5415.13.U735 2004 Digital marketing strategy :text and cases / |
Includes bibliographical references and index.
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