Strategic marketing planning / (Record no. 2712)

000 -LEADER
fixed length control field 01004cam a2200301 a 4500
001 - CONTROL NUMBER
control field 4421655
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160811124554.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 930427s1993 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 93146253
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749407670 :
Terms of availability £16.95
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13.M369184 2003
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gilligan, Colin
245 10 - TITLE STATEMENT
Title Strategic marketing planning /
Statement of responsibility, etc Colin Gilligan
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc 1993.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 625 p. :
Other physical details ill. ;
Dimensions 24 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Cranfield management research series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wilson, Richard M. S
856 7# - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://lcweb.loc.gov/catdir/toc/93-146253.html">http://lcweb.loc.gov/catdir/toc/93-146253.html</a>
Access method http
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 3
e ncip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Riara University Library Riara University Library General stack 11/08/2016   HF5415.13.M369184 2003 7128/16 11/08/2016 C.1 11/08/2016 Book

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.