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Strategic marketing planning /

Gilligan, Colin

Strategic marketing planning / Colin Gilligan - London : Kogan Page, 1993. - xii, 625 p. : ill. ; 24 cm. - The Cranfield management research series .

Includes bibliographical references and index.

ISBN: 0749407670 : £16.95

LCCN: 93146253

Subjects--Topical Terms:
Marketing--Planning.
Strategic planning.

LC Class. No.: HF5415.13.M369184 2003

Dewey Class. No.: 658.8/02

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