Global marketing management : A European perspective /
Additional authors:
Schlegelmilch, B. B.
Published by :
Prentice Hall,
(Harlow, England :)
Physical details: xvi, 610 p. : ill.
ISBN:9780138418267.
Year: 2001
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library | HF1416.K44 2001 (Browse shelf (Opens below)) | C.1 | Available | 1957/11 | ||
| Riara University Library | HF1416.K44 2001 (Browse shelf (Opens below)) | C.2 | Available | 1955/11 | ||
| Riara University Library | HF1416.K44 2001 (Browse shelf (Opens below)) | C.3 | Available | 1956/11 |
Total holds: 0
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| HF1416.J64 2009 Global marketing : foreign entry, local marketing, & global management / | HF1416.K44 2001 Global marketing management : A European perspective / | HF1416.K44 2001 Global marketing management : A European perspective / | HF1416.K44 2001 Global marketing management : A European perspective / | HF5351.I58 1996 Introduction to business: a Kenyan perspective / | HF5351.I58 1996 Introduction to business: a Kenyan perspective / | HF5351.I58 1996 Introduction to business: a Kenyan perspective / |
Includes bibliographical references and index.
Introduction and overview-- The global marketing environment-- Analysisn and targeting the global market opportunities-- Global marketing strategy-- Craeting global marketing programmes-- Managing the global marketing programme
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