Global marketing management : A European perspective / (Record no. 270)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01204cam a22002894a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12269601 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140116120823.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010104s2002 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2001016317 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780138418267 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416.K44 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keegan, Warren J. |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing management : A European perspective / |
| Statement of responsibility, etc | Warren J. Keegan, Bodo B. Schlegelmilch |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow, England : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 610 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction and overview-- The global marketing environment-- Analysisn and targeting the global market opportunities-- Global marketing strategy-- Craeting global marketing programmes-- Managing the global marketing programme |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Global marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Global marketing |
| General subdivision | strategies and opportunities |
| Form subdivision | Cases |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schlegelmilch, B. B. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Riara University Library | Riara University Library | 13/10/2011 | Purchase | 9 | 3 | HF1416.K44 2001 | 1956/11 | 01/04/2022 | 29/03/2022 | C.3 | 13/10/2011 | Book | |||||
| Riara University Library | Riara University Library | 13/10/2011 | Purchase | 10 | 2 | HF1416.K44 2001 | 1955/11 | 11/08/2015 | 30/07/2015 | C.2 | 13/10/2011 | Book | |||||
| Riara University Library | Riara University Library | 13/10/2011 | Purchase | 7 | 1 | HF1416.K44 2001 | 1957/11 | 30/07/2015 | 17/07/2015 | C.1 | 13/10/2011 | Book |