Global marketing management : A European perspective /
Keegan, Warren J.
Global marketing management : A European perspective / Warren J. Keegan, Bodo B. Schlegelmilch - Harlow, England : Prentice Hall, 2001. - xvi, 610 p. : ill.
Includes bibliographical references and index.
Introduction and overview-- The global marketing environment-- Analysisn and targeting the global market opportunities-- Global marketing strategy-- Craeting global marketing programmes-- Managing the global marketing programme
9780138418267
2001016317
Global marketing
Global marketing--strategies and opportunities--Cases
HF1416.K44 2001
Global marketing management : A European perspective / Warren J. Keegan, Bodo B. Schlegelmilch - Harlow, England : Prentice Hall, 2001. - xvi, 610 p. : ill.
Includes bibliographical references and index.
Introduction and overview-- The global marketing environment-- Analysisn and targeting the global market opportunities-- Global marketing strategy-- Craeting global marketing programmes-- Managing the global marketing programme
9780138418267
2001016317
Global marketing
Global marketing--strategies and opportunities--Cases
HF1416.K44 2001