Strategic Marketing management
Additional authors:
Vincze, Julian
Edition statement:2nd ed.
Published by :
Houghton Mifflin Company
(Boston)
Physical details: xxxlii, 863p, (i-ii)
ISBN:0618338071.
Subject(s):
strategic marketing management
Year: 2004
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.13. V563 2004 (Browse shelf (Opens below)) | C.1 | Available | 6912/16 |
Total holds: 0
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HF5415.13.M36919 1993 Retail marketing plans :how to prepare them, how to use them / | HF5415.13.S8774 2008 Strategic market creation :a new perspective on marketing and innovation management / | HF5415.13.U735 2004 Digital marketing strategy :text and cases / | HF5415.13. V563 2004 Strategic Marketing management | HF5415.13 .W249 1992 Marketing Strategy: planning and implementation | HF5415.13.W35 2009 Marketing strategy :a decision-focused approach / | HF5415.13.W45 2003 Marketing management :a strategic, value-based approach / |
includes index.
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