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Strategic Marketing management

Anderson, Carol

Strategic Marketing management Carol Anderson & Julian Vincze - 2nd ed. - Boston Houghton Mifflin Company c2004 - xxxlii, 863p, (i-ii)

includes index.

ISBN: 0618338071

Subjects--Topical Terms:
strategic marketing management

LC Class. No.: HF5415.13. V563 2004

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