Marketing across cultures /
Additional authors:
Lee, Julie Anne.
Edition statement:5th ed.
Published by :
Pearson Education,
(Harlow, Essex, England :)
Physical details: xvi, 479 p. : ill. ; 25 cm.
ISBN:9780273713913 (pbk.).
Subject(s):
Export marketing
--
Social aspects.
|
International business enterprises
--
Social aspects.
|
Intercultural communication.
Year: 2009
Online resources:
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF1416.U85 2009 (Browse shelf (Opens below)) | C.1 | Available | 7787/16 |
Total holds: 0
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HF1416.K68 2010 Global marketing management / | HF1416.L37 2008 International marketing / | HF1416 .P49 2008 International marketing strategy; analysis,development and implementation | HF1416.U85 2009 Marketing across cultures / | HF1416.6.F57 2002 International marketing :an Asia-Pacific perspective / | HF1418.7.M85 2009 Multilateralizing regionalism / | HF1604.S48 2013 China goes global :the partial power / |
Includes bibliographical references and index.
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