Economics for managers /

by Farnham, Paul G. Edition statement: Published by : Pearson Prentice Hall, (Upper Saddle River, NJ :) Physical details: xxvii, 558 p. : ill. ; 26 cm. ISBN:0130924253.
Subject(s): Economics. | Management.
Year: 2005
Online resources:
Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack
HB171.5.F2487 2005 (Browse shelf (Opens below)) C.1 Available 7024/16
Total holds: 0
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HB171.5.D68 2008 Economics / HB171.5.E3352 2006 Economics and economic change / HB171.5.E359 2013 Econversations : today's students discuss today's issues / HB171.5.F2487 2005 Economics for managers / HB171.5.F458 1988 Economics / HB171.5.F458 2000 Economics / HB171.5.F458 2000 Economics /

Includes bibliographical references and index.

Managers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Combining micro and macro analysis for managerial decision making.

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