Economics for managers /
Farnham, Paul G.
Economics for managers / Paul G. Farnham. - - Upper Saddle River, NJ : Pearson Prentice Hall, c2005. - xxvii, 558 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Managers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Combining micro and macro analysis for managerial decision making.
0130924253
2004018853
Economics.
Management.
HB171.5.F2487 2005
330/.02/4658
Economics for managers / Paul G. Farnham. - - Upper Saddle River, NJ : Pearson Prentice Hall, c2005. - xxvii, 558 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Managers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Combining micro and macro analysis for managerial decision making.
0130924253
2004018853
Economics.
Management.
HB171.5.F2487 2005
330/.02/4658