Economics for managers /
Edition statement: Published by : Pearson Prentice Hall, (Upper Saddle River, NJ :) Physical details: xxvii, 558 p. : ill. ; 26 cm. ISBN:0130924253. Year: 2005
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HB171.5.F2487 2005 (Browse shelf (Opens below)) | C.1 | Available | 7024/16 |
Includes bibliographical references and index.
Managers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Combining micro and macro analysis for managerial decision making.
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