Marketing : an introduction /
Edition statement:[European ed.]. Published by : Financial Times Prentice Hall, (Harlow, England :) Physical details: xxxiii 614 p. : ill. (chiefly col.) ; 28 cm. ISBN:9780273713951 (pbk. : alk. paper).
Subject(s):
Marketing.
Year: 2009
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.M296 2009 (Browse shelf (Opens below)) | C.1 | Available | 5894/15 |
Total holds: 0
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HF5415.L2623 2012 Essentials of marketing / | HF5415.L475 2012 Marketing : defined, explained, applied / | HF5415.M224 2003 Marketing :a complete guide / | HF5415.M296 2009 Marketing : an introduction / | HF5415.M297453 2000 Marketing :best practices / | HF 5415. M3173 1998 Marketing : | HF5415.M322 1995 Marketing strategy / |
"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.
Includes bibliographical references and index.
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