Marketing : an introduction /

Edition statement:[European ed.]. Published by : Financial Times Prentice Hall, (Harlow, England :) Physical details: xxxiii 614 p. : ill. (chiefly col.) ; 28 cm. ISBN:9780273713951 (pbk. : alk. paper).
Subject(s): Marketing.
Year: 2009 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack
HF5415.M296 2009 (Browse shelf (Opens below)) C.1 Available 5894/15
Total holds: 0

"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.

Includes bibliographical references and index.

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