Marketing : an introduction /
Marketing : an introduction /
Gary Armstrong ... [et al.].
- [European ed.].
- Harlow, England : Financial Times Prentice Hall, 2009.
- xxxiii 614 p. : ill. (chiefly col.) ; 28 cm.
"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.
Includes bibliographical references and index.
9780273713951 (pbk. : alk. paper)
2009006226
Marketing.
HF5415.M296 2009
658.8
"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.
Includes bibliographical references and index.
9780273713951 (pbk. : alk. paper)
2009006226
Marketing.
HF5415.M296 2009
658.8