Consumer behavior and marketing strategy /

by Peter, J. Paul.
Additional authors: Olson, Jerry C. -- (Jerry Corrie), -- 1944-
Series: The Irwin series in marketing Edition statement:3rd ed. Published by : Irwin, (Homewood, IL :) Physical details: xxvii, 772 p., [16] p. of plates : ill. (some col.) ; 24 cm. ISBN:0256105677. Year: 1993 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack
HF5415.3.P468 1993 (Browse shelf (Opens below)) C.1 Available 5739/15
Riara University Library
General stack
HF5415.3.P468 1993 (Browse shelf (Opens below)) C.2 Available 6281/15
Total holds: 0
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HF5415.3.E53 1993 Consumer behavior / HF5415.3.L68 1988 Consumer behavior : HF5415.3.P468 1993 Consumer behavior and marketing strategy / HF5415.3.P468 1993 Consumer behavior and marketing strategy / HF5415.3.W536 1990 Consumer behavior / HF5415.32.H69 1997 Consumer behavior / HF5415.32.H69 2001 Consumer behavior /

Includes bibliographical references and indexes.

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