Consumer behavior and marketing strategy /
Peter, J. Paul.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 3rd ed. - Homewood, IL : Irwin, c1993. - xxvii, 772 p., [16] p. of plates : ill. (some col.) ; 24 cm. - The Irwin series in marketing .
Includes bibliographical references and indexes.
0256105677
92020169
Consumer behavior.
Marketing.
HF5415.3.P468 1993
658.8/342
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 3rd ed. - Homewood, IL : Irwin, c1993. - xxvii, 772 p., [16] p. of plates : ill. (some col.) ; 24 cm. - The Irwin series in marketing .
Includes bibliographical references and indexes.
0256105677
92020169
Consumer behavior.
Marketing.
HF5415.3.P468 1993
658.8/342