Consumer behavior and marketing strategy / (Record no. 1681)

000 -LEADER
fixed length control field 01024pam a2200301 a 4500
001 - CONTROL NUMBER
control field 2031766
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150421122840.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 920521s1993 iluaf b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 92020169
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256105677
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.3.P468 1993
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/342
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul.
245 10 - TITLE STATEMENT
Title Consumer behavior and marketing strategy /
Statement of responsibility, etc J. Paul Peter, Jerry C. Olson.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Homewood, IL :
Name of publisher, distributor, etc Irwin,
Date of publication, distribution, etc c1993.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 772 p., [16] p. of plates :
Other physical details ill. (some col.) ;
Dimensions 24 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Olson, Jerry C.
Fuller form of name (Jerry Corrie),
Dates associated with a name 1944-
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
          Riara University Library Riara University Library General stack 21/04/2015 2 HF5415.3.P468 1993 5739/15 22/04/2015 22/04/2015 C.1 21/04/2015 Book
          Riara University Library Riara University Library General stack 17/06/2015 1 HF5415.3.P468 1993 6281/15 07/04/2016 24/03/2016 C.2 17/06/2015 Book

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.