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Service is front stage :

Teboul, James, 1940-

Service is front stage : positioning services for value advantage / James Teboul. - Houndmills [England] ; New York : Palgrave Macmillan, 2006. - xi, 161 p. : ill. ; 25 cm. - INSEAD business press .

Includes bibliographical references (p. 146-149) and index.

ISBN: 0230006604 9780230006607

LCCN: 2006045398

Nat. Bib. No.: GBA627110 bnb

Nat. Bib. Agency Control No.: 013414353 Uk

Subjects--Topical Terms:
Customer services--Management.
Service industries--Management.
Total quality management.

LC Class. No.: HF5415.5 .T43 2006

Dewey Class. No.: 658.8/12

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