Direct and interactive marketing /

by Sargeant, Adrian.
Additional authors: West, Douglas C.
Published by : Oxford University Press, (Oxford [England] ; | New York :) Physical details: xxiii, 460 p. : ill. ; 25 cm. ISBN:0198782535 (pbk. : alk. paper).
Subject(s): Direct marketing. | Interactive marketing.
Year: 2001
Online resources:
Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415.S235 2001 (Browse shelf (Opens below)) C.1 Available 5756/15
Total holds: 0

Includes bibliographical references and index.

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