Direct and interactive marketing /

Sargeant, Adrian.

Direct and interactive marketing / Adrian Sargeant, Douglas C. West. - Oxford [England] ; New York : Oxford University Press, 2001. - xxiii, 460 p. : ill. ; 25 cm.

Includes bibliographical references and index.

0198782535 (pbk. : alk. paper)

2001036333


Direct marketing.
Interactive marketing.

HF5415.S235 2001

658.8/4

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.