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Promotion and integrated marketing communications / by Semenik, Richard J. Publication: Cincinnati, Ohio : South-Western Thomson Learning, 2002 . xxxix, 582 p. : 29 cm. Date: 2002 Availability: Items available: General stack [HF5837.S45 2002] (1),
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Advertising campaign strategy: a guide to marketing communication plans / by Parente, Donald. Publication: Fort Worth : Dryden Press, 2000 . xxi, 371 p. : 24 cm. Date: 2000 Availability: Items available: General stack [HF5837.A38 2000] (1),
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Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.