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International marketing / by Cateora, Philip R. Publication: Homewood, IL : Irwin, 1993 . xxiv, 776 p. : 24 cm. Date: 1993 Availability: Items available: [HF1009.5.C35 1993] (1),
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Consumer behavior and marketing strategy / by Peter, J. Paul. Publication: Homewood, IL : Irwin, 1993 . xxvii, 772 p., [16] p. of plates : 24 cm. Date: 1993 Availability: Items available: General stack [HF5415.3.P468 1993] (2),
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Understanding consumer behavior / by Peter, J. Paul. Publication: Burr Ridge, Ill. : Irwin, 1994 . xv, 485 p. : 26 cm. Date: 1994 Availability: Items available: General stack [HF5415.33.U6P48 1994] (1),
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Marketing management : a strategic approach with a global orientation / by Boyd, Harper W. Publication: Irwin : Chicago, 1995 . xvi, 555 p. : 26 cm. Date: 1995 Availability: Items available: General stack [HF5415.13.B669 1995] (1),
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Promotional strategy : managing the marketing communications process / by Engel, James F. Publication: Homewood, IL : Irwin, 1991 . xv, 624p 24 cm. Date: 1991 Availability: Items available: General stack [HF5415.E65 1991] (1),
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International marketing / by Cateora, Philip R. Publication: Homewood, IL : Irwin, 1993 . xxiv, 776 p. : 24 cm. Date: 1993 Availability: Items available: General stack [HF1009.5.C35 1993] (1),
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Basic marketing : a managerial approach / by McCarthy, E. Jerome Publication: Homewood, Ill. : Irwin, 1987 . xviii, 749 p. : , System requirements for disk (version 1.0): IBM PC. | Includes indexes. 25 cm. + Date: 1987 Availability: Items available: General stack [HF5415.13.M369 1987] (1),
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