Media and communication research methods :an introduction to qualitative and quantitative approaches /

by Berger, Arthur Asa, Edition statement:Fourth Edition. Published by : Sage Publishers (Los Angeles) Physical details: xvii, 417 pages : illustrations ; 23 cm ISBN:9781483377568 (pbk. : acidfree paper).
Subject(s): Mass media -- Research -- Methodology. | Communication -- Research -- Methodology.
Year: 2016 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		P91.3.B385 2016 (Browse shelf (Opens below)) C.1 Available 10000/18
Riara University Library
General stack 		P91.3.B385 2016 (Browse shelf (Opens below)) C.2 Available 10001/18
Total holds: 0

Revised edition of the author's Media and communication research methods, 2014.

Includes bibliographical references (pages 401-408) and indexes.

Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Nineteen common thinking errors -- Writing research reports -- Glossary.

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