Media and communication research methods :an introduction to qualitative and quantitative approaches / (Record no. 3960)

000 -LEADER
fixed length control field 01853cam a2200313 i 4500
001 - CONTROL NUMBER
control field 18807678
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180320124531.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151005s2016 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2015028126
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781483377568 (pbk. : acidfree paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P91.3.B385 2016
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23072/1
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Berger, Arthur Asa,
Dates associated with a name 1933-
Relator term author.
245 10 - TITLE STATEMENT
Title Media and communication research methods :an introduction to qualitative and quantitative approaches /
Statement of responsibility, etc Arthur Asa Berger, San Francisco State University.
250 ## - EDITION STATEMENT
Edition statement Fourth Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Los Angeles
Name of publisher, distributor, etc Sage Publishers
Date of publication, distribution, etc 2016
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 417 pages :
Other physical details illustrations ;
Dimensions 23 cm
500 ## - GENERAL NOTE
General note Revised edition of the author's Media and communication research methods, 2014.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 401-408) and indexes.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Nineteen common thinking errors -- Writing research reports -- Glossary.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media
General subdivision Research
-- Methodology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication
General subdivision Research
-- Methodology.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
          Riara University Library Riara University Library General stack 20/03/2018 3 P91.3.B385 2016 10000/18 11/12/2019 04/11/2019 C.1 20/03/2018 Book
          Riara University Library Riara University Library General stack 20/03/2018 6 P91.3.B385 2016 10001/18 20/06/2024 03/06/2024 C.2 20/03/2018 Book

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.