Advertising campaign strategy: a guide to marketing communication plans /

by Parente, Donald. Series: The Dryden Press series in marketing Edition statement:2nd ed. Published by : Dryden Press, (Fort Worth :) Physical details: xxi, 371 p. : ill. ; 24 cm. ISBN:9780030211140.
Subject(s): Advertising campaigns. | Communication in marketing.
Year: 2000
Online resources:
Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5837.A38 2000 (Browse shelf (Opens below)) C.1 Available 8803/16
Total holds: 0

Includes bibliographical references and index.

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