Electronic Commerce 2012: A managerial and social networks perspective /
Edition statement: 7th ed. Published by : Pearson Education, (Boston :) Physical details: xliii, 578 p. : col. ill. ; 26 cm. ISBN:9780273761341.
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5548.32.T87 2012 (Browse shelf (Opens below)) | C.1 | Available | 7820/16 |
Prev. ed. published under title: Introduction to e-commerce.
Includes bibliographical references (p. 521-544) and index.
Overview of electronic commerce -- E-marketplaces : structures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertisement -- B2B e-commerce -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- Social networks and industry disruptors in the Web 2.0 environment -- Mobile computing and commerce -- E-commerce security -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy, justification, and global implementation.
There are no comments on this title.