Electronic Commerce 2012: A managerial and social networks perspective /
Turban, Efraim.
Electronic Commerce 2012: A managerial and social networks perspective / Efraim Turban, Deborah Turban, David King [et...al] - 7th ed. - Boston : Pearson Education, c2012. - xliii, 578 p. : col. ill. ; 26 cm.
Prev. ed. published under title: Introduction to e-commerce.
Includes bibliographical references (p. 521-544) and index.
Overview of electronic commerce -- E-marketplaces : structures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertisement -- B2B e-commerce -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- Social networks and industry disruptors in the Web 2.0 environment -- Mobile computing and commerce -- E-commerce security -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy, justification, and global implementation.
9780273761341
2008025903
Electronic commerce.
HF5548.32.T87 2012
658.8/72
Electronic Commerce 2012: A managerial and social networks perspective / Efraim Turban, Deborah Turban, David King [et...al] - 7th ed. - Boston : Pearson Education, c2012. - xliii, 578 p. : col. ill. ; 26 cm.
Prev. ed. published under title: Introduction to e-commerce.
Includes bibliographical references (p. 521-544) and index.
Overview of electronic commerce -- E-marketplaces : structures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertisement -- B2B e-commerce -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- Social networks and industry disruptors in the Web 2.0 environment -- Mobile computing and commerce -- E-commerce security -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy, justification, and global implementation.
9780273761341
2008025903
Electronic commerce.
HF5548.32.T87 2012
658.8/72