Introduction to electronic commerce /
Edition statement:2nd ed. Published by : Pearson/Prentice Hall, (Upper Saddle River, NJ :) Physical details: xlii, 495 p. : ill. ; 26 cm. ISBN:9780136109235 (pbk.); 0136109233 (pbk.).
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5548.32.T87 2009 (Browse shelf (Opens below)) | C.1 | Available | 7100/16 |
Prev. ed. published under author: Efraim Turban.
Includes bibliographical references and index.
Overview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects.
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