Introduction to electronic commerce /
Turban, Efraim
Introduction to electronic commerce / Efraim Turban ... [et al.]. - 2nd ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2009. - xlii, 495 p. : ill. ; 26 cm.
Prev. ed. published under author: Efraim Turban.
Includes bibliographical references and index.
Overview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects.
9780136109235 (pbk.) 0136109233 (pbk.)
2010006664
Electronic commerce.
HF5548.32.T87 2009
658.8/72
Introduction to electronic commerce / Efraim Turban ... [et al.]. - 2nd ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2009. - xlii, 495 p. : ill. ; 26 cm.
Prev. ed. published under author: Efraim Turban.
Includes bibliographical references and index.
Overview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects.
9780136109235 (pbk.) 0136109233 (pbk.)
2010006664
Electronic commerce.
HF5548.32.T87 2009
658.8/72