Understanding consumer behavior /

by Peter, J. Paul.
Additional authors: Olson, Jerry C. -- (Jerry Corrie), -- 1944-
Series: The Irwin series in marketing Published by : Irwin, (Burr Ridge, Ill. :) Physical details: xv, 485 p. : col. ill. ; 26 cm. ISBN:0256122784.
Subject(s): Consumer behavior -- United States -- Case studies.
Year: 1994 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415.33.U6P48 1994 (Browse shelf (Opens below)) C.1 Available 5740/15
Total holds: 0

Includes bibliographical references (p. 435-455) and indexes.

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