Understanding consumer behavior /
Peter, J. Paul.
Understanding consumer behavior / J. Paul Peter, Jerry C. Olson. - Burr Ridge, Ill. : Irwin, 1994. - xv, 485 p. : col. ill. ; 26 cm. - The Irwin series in marketing .
Includes bibliographical references (p. 435-455) and indexes.
0256122784
93013484
Consumer behavior--Case studies.--United States
658.8/342
Understanding consumer behavior / J. Paul Peter, Jerry C. Olson. - Burr Ridge, Ill. : Irwin, 1994. - xv, 485 p. : col. ill. ; 26 cm. - The Irwin series in marketing .
Includes bibliographical references (p. 435-455) and indexes.
0256122784
93013484
Consumer behavior--Case studies.--United States
658.8/342