Consumer behavior : building marketing strategy /
Additional authors:
Mothersbaugh, David L.
Edition statement:11th ed.
Published by :
McGraw-Hill Irwin,
(Boston :)
Physical details: xxii, 778 p. : ill.
ISBN:9780071288415.
Subject(s):
Consumer behavior
--
United States.
|
Market surveys
--
United States.
|
Consumer behavior
--
United States
--
Case studies.
Year: 2010
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library | HF5415.33.U6H39 2010 (Browse shelf (Opens below)) | C.1 | Available | 1408/11 | ||
| Riara University Library | HF5415.33.U6H39 2010 (Browse shelf (Opens below)) | C.2 | Available | 1407/11 | ||
| Riara University Library | HF5415.33.U6H39 2010 (Browse shelf (Opens below)) | C.3 | Available | 1409/11 |
Total holds: 0
Includes bibliographical references and index.
Introduction-- Externel influences-- Internal influences-- Consumer decision process-- Organizations as consumers-- Consumer behavior and marketing regulation
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