Consumer behavior : building marketing strategy /
Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins and David L. Mothersbaugh. - 11th ed. - Boston : McGraw-Hill Irwin, 2010. - xxii, 778 p. : ill.
Includes bibliographical references and index.
Introduction-- Externel influences-- Internal influences-- Consumer decision process-- Organizations as consumers-- Consumer behavior and marketing regulation
9780071288415
2008044958
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
HF5415.33.U6H39 2010
Consumer behavior : building marketing strategy / Del I. Hawkins and David L. Mothersbaugh. - 11th ed. - Boston : McGraw-Hill Irwin, 2010. - xxii, 778 p. : ill.
Includes bibliographical references and index.
Introduction-- Externel influences-- Internal influences-- Consumer decision process-- Organizations as consumers-- Consumer behavior and marketing regulation
9780071288415
2008044958
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
HF5415.33.U6H39 2010