Marketing research /

by Cooper, Donald R.
Additional authors: Schindler, Pamela S.
Series: The McGraw-Hill/Irwin series in marketing Published by : McGraw-Hill/Irwin, (New York :) Physical details: xix, 790 p. : ill. ; 28 cm. + ISBN:0072837861 (alk. paper).
Subject(s): Marketing research.
Year: 2006 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415.2.C635 2006 (Browse shelf (Opens below)) C.1 Available 7116/16
Total holds: 0

Includes bibliographical references (p. 726-749) and indexes.

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