Marketing research /
Cooper, Donald R.
Marketing research / Donald R. Cooper, Pamela S. Schindler. - New York : McGraw-Hill/Irwin, c2006. - xix, 790 p. : ill. ; 28 cm. + 1 CD-ROM (3 1/2 in.) - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 726-749) and indexes.
0072837861 (alk. paper)
2004057811
Marketing research.
HF5415.2.C635 2006
658.8/3
Marketing research / Donald R. Cooper, Pamela S. Schindler. - New York : McGraw-Hill/Irwin, c2006. - xix, 790 p. : ill. ; 28 cm. + 1 CD-ROM (3 1/2 in.) - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 726-749) and indexes.
0072837861 (alk. paper)
2004057811
Marketing research.
HF5415.2.C635 2006
658.8/3