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Retail marketing plans :how to prepare them, how to use them /

by McDonald, Malcolm.

Additional authors: Tideman, Christopher C. S. | Chartered Institute of Marketing.

Series: Marketing series Published by : Boston : | Butterworth Heinemann, (Oxford :) Physical details: xi, 338 p. ; 24 cm. ISBN:075060154X.

Subject(s): Marketing -- Planning. | Communication in marketing. | Retail trade.

Year: 1993 Item type:

Book

Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Riara University Library General stack	HF5415.13.M36919 1993 (Browse shelf (Opens below))	C.1	Available		5683/15

Total holds: 0

"Published on behalf of the Chartered Institute of Marketing."

Includes index.

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