Retail marketing plans :how to prepare them, how to use them /
McDonald, Malcolm.
Retail marketing plans :how to prepare them, how to use them / Malcolm H.B. McDonald and Christopher C.S. Tideman. - Oxford : Boston : Butterworth Heinemann, 1993. - xi, 338 p. ; 24 cm. - Marketing series . - Marketing series (London, England) .
"Published on behalf of the Chartered Institute of Marketing." Includes index.
075060154X
93178950
Marketing--Planning.
Communication in marketing.
Retail trade.
HF5415.13.M36919 1993
658.8/7
Retail marketing plans :how to prepare them, how to use them / Malcolm H.B. McDonald and Christopher C.S. Tideman. - Oxford : Boston : Butterworth Heinemann, 1993. - xi, 338 p. ; 24 cm. - Marketing series . - Marketing series (London, England) .
"Published on behalf of the Chartered Institute of Marketing." Includes index.
075060154X
93178950
Marketing--Planning.
Communication in marketing.
Retail trade.
HF5415.13.M36919 1993
658.8/7