Basic marketing :

by McCarthy, E. Jerome
Additional authors: Perreault, William D.
Series: The Irwin series in marketing Edition statement:9th ed. Published by : Irwin, (Homewood, Ill. :) Physical details: xviii, 749 p. : col. ill. ; 25 cm. + ISBN:0256036497; 0256060517 (disk).
Subject(s): Marketing -- Management.
Year: 1987 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415.13.M369 1987 (Browse shelf (Opens below)) C.1 Available 10246/19
Total holds: 0

System requirements for disk (version 1.0): IBM PC.

Includes indexes.

Bibliography: p. 696-714.

There are no comments on this title.

to post a comment.

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.