Basic marketing :
McCarthy, E. Jerome 1987
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. - 9th ed. - Homewood, Ill. : Irwin, 1987. - xviii, 749 p. : col. ill. ; 25 cm. + 1 computer disk (5 1/4 in.) - The Irwin series in marketing .
System requirements for disk (version 1.0): IBM PC. Includes indexes.
Bibliography: p. 696-714.
0256036497 0256060517 (disk)
86082823
Marketing--Management.
HF5415.13 / .M369 1987
658.8
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. - 9th ed. - Homewood, Ill. : Irwin, 1987. - xviii, 749 p. : col. ill. ; 25 cm. + 1 computer disk (5 1/4 in.) - The Irwin series in marketing .
System requirements for disk (version 1.0): IBM PC. Includes indexes.
Bibliography: p. 696-714.
0256036497 0256060517 (disk)
86082823
Marketing--Management.
HF5415.13 / .M369 1987
658.8