Marketing strategy and competitive positioning /

by Hooley, Graham J.
Additional authors: Piercy, Nigel. | Nicoulaud, Brigitte.
Edition statement:4th ed. Published by : FT Prentice Hall, (Harlow, England ; | New York :) Physical details: xviii, 614 p. : ill. ; 25 cm. ISBN:9780273706977 (pbk. : alk. paper); 0273706977 (pbk. : alk. paper).
Subject(s): Target marketing. | Marketing -- Management.
Year: 2008
Online resources:
Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415.127.H66 2008 (Browse shelf (Opens below)) C.1 Checked out 23/05/2022 8647/16
Total holds: 0

Includes bibliographical references (p. 572-598) and index.

There are no comments on this title.

to post a comment.

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.