Marketing strategy and competitive positioning /
Hooley, Graham J.
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud. - 4th ed. - Harlow, England ; New York : FT Prentice Hall, 2008. - xviii, 614 p. : ill. ; 25 cm.
Includes bibliographical references (p. 572-598) and index.
9780273706977 (pbk. : alk. paper) 0273706977 (pbk. : alk. paper)
2007041193
Target marketing.
Marketing--Management.
HF5415.127.H66 2008
658.8/02
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud. - 4th ed. - Harlow, England ; New York : FT Prentice Hall, 2008. - xviii, 614 p. : ill. ; 25 cm.
Includes bibliographical references (p. 572-598) and index.
9780273706977 (pbk. : alk. paper) 0273706977 (pbk. : alk. paper)
2007041193
Target marketing.
Marketing--Management.
HF5415.127.H66 2008
658.8/02