Marketing management :

by Lal, Rajiv.
Additional authors: Quelch, John A. | Rangan, V. Kasturi
Series: McGraw-Hill/Irwin series in marketing Edition statement:[1st ed.] Published by : McGraw-Hill/Irwin, (New York, N.Y. :) Physical details: xiii, 812 p. : ill. ; 26 cm. ISBN:0072967625 (alk. paper).
Subject(s): Marketing -- Management. | Marketing -- Management -- Case studies.
Year: 2005
Online resources:
Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415 .13 .L315 2005 (Browse shelf (Opens below)) C.1 Available 10231 /19
Total holds: 0

Includes bibliographical references and index.

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