Marketing management :
Lal, Rajiv. 2005
Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan. - [1st ed.] - New York, N.Y. : McGraw-Hill/Irwin, c2005. - xiii, 812 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072967625 (alk. paper)
2004042585
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .L315 2005
658.8
Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan. - [1st ed.] - New York, N.Y. : McGraw-Hill/Irwin, c2005. - xiii, 812 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072967625 (alk. paper)
2004042585
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .L315 2005
658.8