Marketing principles & perspectives /

by Bearden, William O.,
Additional authors: Ingram, Thomas N. | LaForge, Raymond W.
Series: Irwin/McGraw-Hill series in marketing Published by : Irwin/McGraw-Hill, (Boston, Mass. :) Physical details: xxxvi, 630p. : ill. (some col.), col. maps ; 29 cm. ISBN:0256218978 (alk. paper).
Subject(s): Marketing -- United States.
Year: 1995
Online resources:
Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF 5415.1.B4155 1995 (Browse shelf (Opens below)) C.1 Available 5687/15
Total holds: 0

Includes bibliographical references (p. 573-589) and indexes.

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