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Marketing principles & perspectives /

Bearden, William O., 1945-

Marketing principles & perspectives / Marketing principles and perspectives William O. Bearden, Thomas N. Ingram, Raymond W. Laforge. - Boston, Mass. : Irwin/McGraw-Hill, c1995. - xxxvi, 630p. : ill. (some col.), col. maps ; 29 cm. - Irwin/McGraw-Hill series in marketing .

Includes bibliographical references (p. 573-589) and indexes.

ISBN: 0256218978 (alk. paper)

LCCN: 97024735

Subjects--Topical Terms:
Marketing--United States.

LC Class. No.: HF5415.1.B4155 1995

Dewey Class. No.: 658.8

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